In today’s fast-paced and visually driven world, businesses constantly seek the most effective and economical ways to reach their target audience. One metric that plays a crucial role in this decision-making process is the Cost Per Impression (CPI).
In this blog, we’re examining the comparative analysis of CPI for vehicle wraps versus other forms of advertising. So, if you’re trying to decide which method to invest in, we’ve got the details to help you make an informed decision.
Cost Per Impression (CPI) is a metric used to determine the cost of a single view or interaction with an advertisement. It's a crucial measure for advertisers to assess their campaigns' efficiency. A lower CPI indicates that the advertisement reaches more people at a lower cost, making it more effective.
Vehicle wraps are large graphics or decals applied directly to the surface of a vehicle. They can cover the entire vehicle or just a portion of it, allowing businesses to turn their vehicles into moving billboards, showcasing their brand and messaging to a wide audience on the go. Is it the best choice for your marketing budget? Find out below!
Let's start the battle of CPIs and see how vehicle wraps stack up against other popular methods.
Spoiler alert:
you might be pleasantly surprised by the results!
Advertising Method | Cost Per Impression (CPI) | Key Benefits | Limitations |
---|---|---|---|
Vehicle Wraps | $0.04 | High visibility, Long-lasting and mobile | The initial cost can be higher. |
Billboards | $2 to $9 | High reach, effective for brand awareness | Static and location-bound. Ongoing rental fees. |
TV Advertising | $5 to $10 (average costs for a 30-second ad spot on local TV) | Wide audience, impactful visual and audio | High production and airtime costs. Requires a substantial budget for repeated airtime. |
Radio Advertising | $5 to $750 (average cost of individual 60-second radio ads) | Broad reach, target specific demographics | The message is fleeting, dependent on listener habits. |
Digital Ads (Social Media) | $0.01 – $8 | Precise targeting, effective for brand awareness | Intrusive, subject to ad blockers. Ongoing costs and need for constant updates. |
Print Ads (Magazines) | $22 to $63 | Tangible, long shelf life | Declining readership. Recurring costs for placement and printing. |
Let's discuss why vehicle wraps might be your advertising champion! For starters, the CPI is incredibly low—around $0.004. That means you're getting a ton of bang for your buck! Imagine your brand cruising around town, catching eyes at every stoplight, and making impressions without any extra effort.
Vehicle wraps work for you 24/7, like a mobile billboard. Depending on the location and driving route, wraps can generate between 30,000 and 70,000 impressions daily. They are also durable—typically last
five to seven years, providing continuous exposure without additional costs. Their ability to generate high visibility and long-term exposure at a fraction of the cost of other methods makes them an attractive option for businesses of all sizes.
Lastly, unlike digital ads or TV commercials, wraps are a passive form of advertising that doesn't interrupt the consumer's experience, which is a plus point!
Consider investing in vehicle wraps if you want to maximize your advertising budget and achieve significant reach. Not only will you benefit from their eye-catching appeal, but you'll also enjoy one of the lowest CPIs in the industry.
Contact Cool Touch Graphics today to schedule a consultation, and let's get your brand on the road and drive those impressions sky-high!
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